Wednesday of this week saw Airbus' chief executive officer Thomas Enders in Beijing to visit Chinese Vice-Premier Li Keqiang. According to Xinhua, Li reiterated China's desire to improve opportunities for foreign investors in the country, with Thomas Enders apparently singling out China as a special focus for Airbus' activities in the future. The same day also witnessed the company sign a new product contract with the CAC Commercial Aircraft Company (CCAC), one of China's largest aviation industry businesses (click here to read Airbus' official press release). Clearly, the company is prepared to back up its chief executive's words with actions, and Airbus' willingness to further commit itself to the Chinese market is an excellent reflection of the increasingly Eastern-orientated focus of world economic affairs.
Li's statement fit with the comments made by both Vice-President Xi Jinping at UNCTAD 2 weeks ago and by Premier Wen Jiabao at the 4th World Economic Forum on Monday. These earlier speeches highlighted the PRC's intention to encourage further investment by foreign companies by creating an open and fair business environment. International corporations provide over 40 million jobs in China each year, making them essential to the success of the Chinese economy since the 'opening up' of the country 3 decades ago.